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About 1.42 million Chinese business tourists travelled to Australia

Posted On: Jan 14, 2019   |   Posted By: Travel and Tourworld

About 1.42 million Chinese business tourists travelled to Australia

Tourism Australia is doing a good job in alluring more Chinese tourists. According to the country's tourism board, Tourism Australia, 1.42 million Chinese tourists travelled to Australia in the year.
It represents 13 percent year over year growth in tourism. For a relatively high-end and long-haul destination like Australia, to continue to have double digit growth after hitting well over 1 million annual Chinese arrivals is impressive to say the least.
Tourism Australia wants to preserve this momentum and is hoping to achieve that goal via two new strategic partnerships with major Chinese travel stakeholders: Hong Kong's Cathay Pacific Airways and Chinese OTA Mafengwo.
The Cathay agreement is a three year marketing partnership and is designed to attract “high yielding business events professionals in Greater China.
For this focus, Australia is looking to attract business events travelers from Hong Kong, along with China. Cathay may be the best placed airline in Greater China for this purpose, with its...

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