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AMC Theatres chooses trailers over toothpaste ads as Netflix and Disney Plus threaten big-screen audiences

7 days ago   |   By Business Insider

Ken Wolter/Shutterstock.com
AMC Theatres hasn't joined rivals in running ads after movies' publicized showtimes because it prefers to promote future flicks.
AMC might also be worried about alienating movie fans. It faces a tougher fight for their attention this year as the list of online video-streaming services expands from Netflix to Disney Plus and others.
"We want to advertise the products we're going to sell," said Craig Ramsey, the finance chief of parent company AMC Entertainment .
"Do we want to advertise toothpaste? That would be a little facetious."
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