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The inventor of the Pumpkin Spice Latte speaks out on the iconic drink's 'basic' reputation

10 monthes ago   |   By Business Insider

Starbucks
When Peter Dukes helped invent the Pumpkin Spice Latte in 2003, he had no idea that the drink would become an icon - and a symbol of what it means to be "basic."
Coming to terms with the incredible success of the PSL was "definitely a process," Dukes told Business Insider's podcast Household Name.
Today, Dukes said he doesn't think too much about the Pumpkin Spice Latte's reputation. But, if people having fun with the drink means it is basic, "so be it," he said.
Listen to Business Insider's new podcast "Household Name," to hear the history of the PSL from Dukes' perspective. To...
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