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Ford Thinks It Will Convert Over 75 Percent Of Bronco Reservations To Sales

25 days ago   |   By Jalopnik

The new Ford Bronco is Ford's biggest launch since the sixth-generation Explorer, which was bungled. Ford is eager not to repeat those mistakes, but also interesting will be to see how Ford's reservation system will play out, after reservation money was also taken for the Mustang Mach-E.
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Only 7,000 New Ford Broncos Will Be Able To Get This Limited-Edition Blue Paint

Only 7,000 New Ford Broncos Will Be Able To Get This Limited-Edition Blue Paint

25 days ago   |   By Jalopnik

When the 2021 Ford Bronco debuted earlier this year, the very special limited run of “First Edition” models sold out in no time. Now weeks later, the lucky 7,000 reservation holders have a big decision on their hands: do they option the bespoke Lightning Blue paint job?
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