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Starbucks is continuing to place less emphasis on its 'third place' identity that made it a billion-dollar company

2 days ago   |   By Business Insider

A Starbucks employee prepares takeaway orders. Starbucks stores were either temporarily closed or offered delivery or MOP payments only, Starbucks said recently. Yin Liqin/China News Service via Getty Images.
Over two-thirds of of Starbucks sales are now made through drive-thrus, mobile orders, or delivery.
Starbucks initially built its brand around being a "third place" with premium coffee.
An analyst says the change shows Starbucks' successful ability to adapt to changing trends.
Starbucks is moving farther away from its roots in favor of convenience and efficiency. Over two-thirds of...
Read more ...

 


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