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Vuulr founder and CEO says direct-to-streaming movie releases could become standard practice and help to combat piracy

3 days ago   |   By Business Insider

Jakub Porzycki/NurPhoto via Getty Images
As movie theater revenues drop, film studios such as Warner Bros. are looking to reach audiences through streaming platforms
While some see streaming as a short-term fix, Ian McKee, founder and CEO of online content marketplace Vuulr, argues it could become the standard
A hybrid distribution model of same-day release at theaters and on streaming platforms could also help combat movie piracy
McKee believes that movie theaters will still be relevant as studios start to think in terms of small screen films and big screen films
Because of his work...
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