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The Cherokee Nation wants Jeep to stop using its name on the popular 45-year-old vehicle

1 day ago   |   By Business Insider

Relations between Native American tribes and corporate imagery depicting the people has shifted dramatically in the past few years.
Jeep
The Cherokee Nation wants Jeep to stop using the tribe's name, which the brand has used since 1975.
Chief Chuck Hoskin Jr. says he anticipates "further discussions" over a potential rebranding.
Hoskin told Insider, "Our names were carefully selected by our ancestors before written history."
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The Cherokee Nation wants Jeep to stop using the tribe's name that's graced some models since 1975. "I think...
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