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FDA Bans Juul, Here's How We Got Here

11 days ago   |   By Business Insider

The FDA banned Juul due to its role in the rise in youth vaping.
Juul once controlled 75% of the national e-cigarette market.
But from 2018 to 2021, Juul's value plunged from $38 billion to under $5 billion.
Juul launched in 2015, and within two years on the market, its popularity skyrocketed. Cofounders Adam Bowen and James Monsees were hoping to create a satisfying alternative to cigarettes for adult smokers who wanted to quit. Instead, their product got a new generation hooked on nicotine. By 2018, over 3 million high schoolers were vaping, and Juul's market share increased by 160%...
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