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The cofounder of clothing brand Faherty say the company had its best year yet thanks to a diversified supply chain and the art of storytelling

5 days ago   |   By Business Insider

Alex Faherty
Courtesy of Faherty
Alex Faherty is the cofounder of the clothing brand Faherty.
The company weathered the pandemic due to its diversified business model.
It also went on a hiring spree to bring on writers who could develop the storytelling of the brand.
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In 2020, Alex Faherty's clothing brand Faherty had a standout year. Faherty credits one thing that helped keep his company afloat during this time: having a diversified business model and supply chain. When the company first launched in 2013, Faherty made it a priority...
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